Context and Goal
Comida Boa is a healthy, low-carb frozen food delivery service that grew quickly from a small business selling on Instagram and wanted to establish itself as a full delivery service. For the company, the website would become the core of the business, serving as the main sales channel and primary point of contact with customers. The main challenge was to develop the company’s first ever website and ensure a smooth transition without losing customers, while prioritizing usability and an easy purchasing experience, especially on mobile.
Solution and Impact
I was the lead for the project, guiding the team across design, development, and strategy. As the designer, I led and executed the entire end-to-end UX/UI process — from discovery, flows, wireframes, and prototypes to the design system and hand-off. As a result, the website was successfully launched, 95% of regular customers adopted the new purchasing method, and the company tripled its revenue within two months.
My role
- Project Lead
- UI/UX Designer
Tools
- Figma
- WooCommerce
Deliverables
- E-commerce design
- Interactive prototype
- Full website development
✦ Key outcome
95% of regular customers adopted the new purchasing channel, and within two months of the website launch, revenue increased by over 300%.
Case study
An e-commerce is born
In 2018, they approached us to develop the website. At that time, they had started a small business, with only an Instagram profile to promote the low-carb meals, and conducting sales through WhatsApp. The process, therefore, was extremely manual, slow, and prone to errors.
I started the process by mapping the main pain points of the client and users. From there, we leveraged the WordPress + WooCommerce structure to address these key issues.
Wireframes
Impact
The e-commerce was launched in 2018. In the first 2 months of operation, the company tripled its revenue. The turnover continued to grow consistently in the following years.